- That blogs are all one thing. I seem them as a disparate array of rich content. It is a format, not a genre, in other words.
- That readers aren't using aggregators. One person's "magazine" or "website" might be another person's "blog."
- That everyone can read the web at work. I don't have a lot of the browser plug-ins to make many sites "work," but can read rss feeds without incident.
- That reliance on "pointers" from twitter and other places obviate the need to "follow" a blog. What about vacations, and weekends? One can't watch twitter all the time, not if following more than a handful of people and without using lists (a topic for another day).
I know not very many people read this, which is fine with me. It is my professional journal more than anything else, and who wants a lot of people poking around there? But it does make me wonder, is it all for naught?