Saturday, February 6, 2010

Lucky magazine experiments with video integration

I often think that women's magazines are underestimated. Can't the quality of the writing be justified upon examination of the many talented writers who contributed to them? Anyway, I was impressed with the March issue of Lucky in particular, which had gliphs next to some of the features that, when scanned with software like the Microsoft Tag reader application, opened a linked multimedia file. On my 1st gen iPhone over my home wifi, it was an absolutely seamless way to link print and video.

Microsoft documentation says you can make your own scan-able tags in seconds "using Microsoft Powerpoint, or other graphic program to overlay a Tag graphic file over existing artwork". This could be an incredibly powerful tool for delivering on-demand bibliographic instruction or reader's advisory.

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